Just like Helen Keller Essay

marketing red-hot serve that lead enhance existing organic laws must be c atomic number 18fully thought let on and planned to be considered a needed addition to any organization. Companies which cave in been founded on principles of ethics and tonicity run, ensure that every additional divine service pop the questiond to the many existing services must meet the anticipation of each guest that is serviced. Team B has begun to tar beat out the process of marketing the expansion of processing software products that are undeliverable within the Fed Ex organization.Instead of returning the software programs to place of origination, or re-delivering packages after an additional delivery failure, a process specific both(prenominal)y geared to liaison the person for whom the package is meant, will be the impudently planned addition to the existing services which Fed Ex provides. Learning Team B will focus on reviewing the existing organization, providing a more detailed de scription of our LT goals in this process, review the splendour to our success in planning and executing the idea, provide a SWOTT analysis on the project, and will grow a marketing dodging in order to be successful with this new process.Providing a consumer friendly service will give Fed Ex further success in the industry of package delivery to all consumers both within the U. S. and Internationally. In todays fast paced, high contest and deadline driven environment millions of people turn to FedEx mass everyday to get packages to the desired destination because of the say-so and commitment behind the name. FedEx wad was built upon providing top of the line innovative solutions and it continues to be an crucial pause of the FedEx the everyplaceall culture and business strategy.FedEx Corporations commitment has been an instrumental part in the overall development of products, ideas and services that render given FedExs customers the ability to grow their businesses around the terra firma. What is kn profess as FedEx Corporation today, was earlier introduced in 1971 as FDX Corp, and since their inception has engineered the shipping and logistics industry and has set the mark over and repeatedly, for all others in the business to meet. Since its bugger offning, FedEx Corp has been seen in the public eye as a leader in the dit and logistics industry.The FedEx Corporations ability to collectively work together through and through their different entities demonstrate the leadership and foresight of the swear FedEx brand. It is this loyalty which brings customers to FedEx every day. FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. FedEx Corporation offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. (FedEx Corporation, 2009). With a marketplace that is unendingly changing Fe dEx Corporation is alship cannisteral putting forth full effort to be on the forefront of technology and to bring new and innovative ideas to maximize their profits and customer choices. FedEx currently handles an averaged 3. 4 million a day and delivers to over 213 countries (E-Logi, 2009). Even in a hard international economical time, many Customers are increasingly eyesight the value of using FedEx to reach new markets, grow their businesses and cut inventory carrying costs.The global economy is expanding steadily, peculiarly the manufacturing sector, giving our business more opportunities to grow in the future. (FedEx Corporation, 2009). As one dejection tell FedEx Corporation is a trend setting and revolutionary business force which continues to be on the forefront of establishment due to its ability to focus on the customer, ability to make tough decisions and always absolutely positively delivering on its promises. Federal Express is a global leader in getting packages to consumers.Business consumers already enjoy services like a hold feature for important packages and documents. This service is designed for the organization that ships a large number of packages and documents to regular business partners or employees. Employees and partners can retrieve their package from the close set(predicate) sorting facility by having a hold placed on any or all incoming packages. Federal Express notifies partners and employees via pre-recorded voice mail that their package is available for pickup at the post nearest them.The service that is being contemplated is a kiosk idea, where customers business or individuals can send packages or documents, as well as pick them up all in an automated system that is found on the needs of the consumer. Undelivered packages and documents will be retained with in the kiosk, and consumers can pickup their delivery. This will be offered in a few different manners. Customers can log into the web site and obtain a pin numb er for the package, or it can be e-mailed or an automated voice mail can be sent to a cell or land line telephone.Customers whom do not penury deliveries to be sent to there place of residence can have the option to have this compose their primary way of receiving anything shipped by Federal Express. People in a specific delivery theater will have the ability to ship and receive their packages and documents using the same kiosk based on geographic and delivery area. The kiosk will be totally automated and open twenty cardinal hours a day, based on customer needs.merchandising is defined as the strategy-allocating resources (time and money) in order to carry out the objectives of (a fair profit for supplying a good product or service). The economy uses tactics to get buyers attention in order to gain maximum success. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clien ts, partners, and society at large (American Marketing Association, 2008, p. 1).Marketing is vital to any organization in meeting the needs and wants of the consumers and if the marketing department is not focusing on meeting the needs of the consumers, stakeholders or vendors, the organization will not be successful. Marketing helps the organization develop a plan, collect selective information on the target population, examine and explore areas of the organization that will improve services to his or her customers in order to provide top quality services. FedEx marketing department has decided to explore the problem of retention customers package when they are not home to receive these packages.With the current system, customers can pick up their packages at the nearest Kinkos FedEx store, but in order to know if the package is there for pick up, the customer would need a tracking number thence have internet access to see if the package is there for pick up but many times, the pa ckage is not there before the number one wood finishes his or her route, therefore, FedEx has decided to incorporate a kiosk system. This system will create a swift tracking system and enhance the quality of service provided to the consumers, vendors and stakeholders.The marketing department will create services that would fit the lifestyles of the consumers, by thought demographics, psychographics, cost and time in providing a new service as well as if the new service will be beneficial to the consumer. Without a clear understanding of the importance of marketing in the success or failure of the organization, misrepresentation of marketing can have consumers going to the competition because of getting their needs better met with faster turnaround services, better customer service and overall, top quality management.Strengths of reputation and organisational processes of Federal Express now known as, Fed Ex are what they have worked hard to create. Companies which have the focus of excellence usually have the proper organizational values in a progressive environment. Weaknesses within Fed Ex are between the ult upper berth management decisions to categorize delivery drivers as independent instead of employees of Fed Ex. In 1998, 203 drivers filed a law sheath against Fed Ex, citing they were paid as independent contractors instead of regular employees with benefits.(1) This class action suit would cause competitors to think Fed Ex has less sensitivity to employee requests for better benefits and more importantly on the job(p) relationships within the company. Opportunities may present of growth within a company for in-house middle management and upper management. Promotions are readily available to the employee who shows they are working toward the growth of the company. Threats may be exhibited in ways which show habits that are representative of carelessness and lack of ethical behaviors of employees.Intrusion of thieves which may attempt to damp or r ob delivery persons of packages delivered is another type of external threat. Any action which causes the inability to provide the services for which the company is known for may be categorized as a threat. Major mistakes, brusque decision making skills, package losses, or failure to deliver on time are all errors which represent key threats to an established business such as Fed Ex. Of these threats they are known as internal and external threats.Trends may be what a company starts and is shown throughout the city, state or world as a mainstream guide for other companies in similar fields of service. Other companies may begin to show the public how a stable company works as a level of standards. As a company which is known for delivery, productivity, quality improvement techniques and reputation, Fed Ex is a trend setter. compend of the plans of a package holding process will aid with deliveries that cannot be delivered after the second attempt.This is an hazard for Fed Ex to st and out from among the other delivery services. Creating a personalized processed to contact the recipient until located will cut costs with returned item shipping, in addition to up-building of customer services. Marketing enquiry can be a quantitative or qualitative process. Quantitative research would be conducting surveys to the consumers. Qualitative research includes focus groups and observational studies. The best marketing research approach for our service would be a qualitative approach.It is the less expensive approach and a more efficient way of getting feedback from the consumer for our particular service. Marketing research follows the guidelines of the scientific process. The research project for this particular process is a 24 hour automated booth for Fed Ex customers to send and receive packages based on their own needs. The next step would be to collect primary and secondary data about the new Kiosk service. Then we can perform qualitative research by use of observ ational studies, by plectrum a sample of Fed Ex customers to test the new Kiosk service.From the observational studies, we can then compile the data on how the customers reacted to the new Kiosk service. Once we have all this data we can then summarize our findings and determine whether or not this idea is feasible for Fed Ex. The market research process leads us to our marketing strategy for the new Kiosk service. A good marketing strategy includes a target market and marketing mix. Our target market would be adults over the age of the 18, and our marketing mix would include the 4ps product, price, place and promotion.References American Marketing Association. (2008). Marketing definitions. Retrieved January 22, 2009 from http//www. seologic. com/ E-Logi (2009). E-longi. net FedEx corp. Retrieved January 6, 2009, from http//www. e-logi. net/index. php? ID=696 FedEx Corporation (2009). FedEx Corporation investor report. Retrieved January 5, 2009, from http//ir. fedex. com/released etail. cfm? ReleaseID=259392 http//www. fedexdriverslawsuit. com/ (1) Retrieved Feb. 8, 2008 http//www. fedex. com/Dropoff/start? locale=en_US Retrieved 2-7-09