Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 250 words - 2

Integrated Communication Marketing - Assignment simulationPromoting the mink-coats using complaisant media will enable Glamora coats to get instant response on how the consumers view their products. mixer media will enable Glamora to post photos of their mink-coats and videos of the same to the social sites and enable people to comment. It may as wholesome enable Glamora to make changes on their coats before they launch should they receive negative comments on their coats (Bishop, 2014).The traditional media is as well very important in ambit the target audience that does not embrace social media. Traditional media is good in creating a wave around a product. When properly exploited, traditional media should be used to create the wave that would lead to increased demand on the mink-coats. Dresses always do amend when endorsed by a celebrity and through traditional media this can be excellently achieved. However, traditional media may only reach audience who have time to sit in front of a media electric receptacle e.g. a TV or radio, those that may not will require to be reached through some other media communication means (Sherman, 2001).Web media as well plays a critical role in reaching the techno savvy audience. Web based media outlets work more or less like social media outlets however with better description to the product (Gherasim,