Smrt Buses

Marketing CA Report 1 No Name ( as in IC / testimonial) IC / Passport Number Telephone Number Email Address 1 Ker Shihan F2880485R 98576248 emailprotected sim. edu. sg SMRT Buses in that location argon two types of environmental forces on SMRT great deales, Macroenvironmental and Microenvironmental forces. For Macroenvironmental forces, the factors are Demographic, Economic, Natural, Technological, Political, affectionate and pagan forces.For Microenvironmental forces, the factors are the company itself, suppliers, Marketing intermediaries, competitors, Publics and customers affect its ability to serve its customers. However, I will only(prenominal) be covering 2 of each Microenvironmental and Macroenvironmental forces. induction SMRT first started off in the year 1983, offering services much(prenominal) as Trains, Buses, and Taxis. From 1983 to 2003, SMRT deales were 2 different companies, namely, Trans Island Bus Services (TIBS) and SMRT. To incr calm down contestation of customers between local jitneyes, 16 SBS services were given to TIBS (SMRT before merger). mathematical operation of bus services in the north-east corridor was also offered to TIBS (SMRT before merger). In 1999, when TIBS (SMRT before merger) lost the offer to operate the north east line, TIBS and SMRT firm to merge to increase rails and buses synergy. SMRT then merged with TIBS in 2004. Microenvironmental Forces SMRT buses only has one competitor, the SBS Transit. SBS Transit monopolised the plan bus market share until SMRT was open up in 1982. Now SBS Transit has about 265 bus services and casual ridership of over 2 million riders, equivalent to 75% of scheduled bus market share.Compared to SMRT, with a daily ridership of over 730000 passengers, which is equivalent to 25% of scheduled bus market share. SMRT needs to observe their competitor to see what they are doing, find a way to counter their actions and then create a better competitive emolument. In doing so, SMRT ca n increase their scheduled bus market share and eventu all toldy monopolise the market. The other microenvironmental force alter SMRT buses is their customers. To meet customers needs, passengers are constantly being observed. In the year 2010, SMRT introduced a new bus that is both elderly and wheelchair-friendly.The buses have steps that are low which allows the use of wheelchairs and at the same time enables swift and ease movement for passengers when moving to the rear of the bus. Also, the bus is quieter and vibrates lesser compared to buses used previously. This allows passengers to completeledge a smooth and comfortable ride when travelling long distances on buses. To create better competitive advantage over their competitors, SMRT opens feedback from passengers, wanting to know passengers opinions, so as to improve their bus services. Macroenvironmental ForcesOne of the Macroenvironmental forces affecting SMRT buses is the Social force. To make SMRT greener, the new bus a s mentioned in the Microenvironmental force, are some one ton lighter, compared to the older buses used. This improves both mileage and fuel readiness by about 7%. This new bus has a passenger capacity of about 80 passengers and 1 passenger-in-wheelchair, which is almost the same as older buses. Also, harmful gases like Nitrous Oxide are converted to in the main Nitrogen and water vapour with the BlueTec SCR engine, thus making emission from the buses safer and cleaner.With all these new features, there will be lesser pollution, and thus creating a better image for SMRT. The other Macroenvironmental force affecting SMRT buses is the Economic force. due to the recession in the year 2008, passengers spending office staff and patterns are affected. In September 2008, although in terms of percentage, the bus ridership is lasting at 64%. However, the monthly bus ridership has decreased by more than than 70000, from 23,788,000 passengers to 23,714,000 passengers. Even though there is a drop in passengers, SMRT is earning internet more than before the recession.Conclusion In conclusion, Microenvironmental and Macroenvironmental forces can affect a company in many ways. It may affect the company in both positive and negative ways. For example, from above, the economic force, during the recession even though there were lesser passengers, the profits earned still increased, but, if the number of passengers did non decrease, the profit will be higher. However, for the microenvironmental force, competitor, it may be a honourable and a bad thing. When there is competition, companies tend to improve their services to be better than each other.In a way, this creates a competitive advantage for the company who can meet more customers needs. 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